Know Your Audience


This week is all about teachers! For Week One of the Six-Week Creator Challenge I will focus on Teachers Pay Teachers (which is now called TpT), which is a platform for creating and sharing lesson plans and teaching materials.

When creating the Six-Week Creator Challenge I decided to focus on ONE platform per week, to help me stay focused, and to force me to start creating content for that platform. I will then continue to create content for that platform consistently (at least once per week) once I move on to explore the other platforms. As I mentioned in Sunday’s post, I will then share my progress and metrics each week, as well as discuss the pros and cons of each platform. At the end of the six weeks I’ll do a big write up about my overall impressions and progress.

I’m not going to write about how to get started on Teachers Pay Teachers, you can read about that in this post. Instead, I’m going to share details about my overall process, as well as steps I will take to improve growth and engagement on that platform (and hopefully revenue!).

I’ve been on TpT for several years now, but have never put much time into it, nor approached it with a coherent strategy. One of the reasons I created this challenge to was to learn about each platform and make an intentional effort to improve by creating content consistently and getting to know the ins and outs of the platform’s (and my niche’s) audiences and algorithms.

Why Knowing Your Audience is So Important

Knowing your audience is essential when creating content for online platforms because it allows you to tailor your message, tone, and delivery to meet the specific needs, interests, and expectations of the people you’re trying to reach. Understanding who your audience is helps you choose the right format, language, and content strategy to engage them effectively. It also increases the likelihood that your content will resonate, be shared, and achieve its intended purpose, whether that’s to inform, entertain, inspire, or drive action. Without a clear understanding of your audience, even the most well-crafted content can fall flat.

Find a Problem to Solve

One key factor in thinking about your audience is to help them solve a problem by offering a product, tutorial, or solution that meets their needs. And to go above and beyond! (“Take my money!”). For TpT, this involves thinking about teachers in my niche, which is creating ELA (English Language Arts) content (hence the title of this blog: ELA Source).

Luckily for me, ELA teachers have a lot of problems to solve, ha ha. From worrying about plagiarism and AI, to struggling with student behavior and enagement (what to do about phones?), to finding resources on the best ways to teach reading, writing, and grammar.

Find Your Niche: Play to Your Strengths

By focusing on this audience and this niche, I’m playing to my strengths. I have a BA in English, an MA in Literature, and a Doctorate in Curriculum Design. I’ve also been a teacher at the middle school, high school, and college levels for 30 years.

Goals for this Week

This week I’m going to focus on creating products that help teachers avoid plagiarism and AI by engaging them in the research and writing process in the classroom, which I feel very strongly is the solution to avoiding AI (more on this in another blog post).

Tomorrow I will post about how I use free online tools to create and sell digital content and I’ll give you a peek at the resource I’m creating for TpT. Be sure to subscribe if you’d like to follow along for this challenge. Itโ€™s free to subscribe and I donโ€™t share your emails with anyone. ๐Ÿ™‚

Discovery Writing & the Art of Process


As writers, we often think of our craft as a means to an end. Whether itโ€™s finishing a novel, completing a research paper, or submitting a blog post, the focus is usually on the final product. But writing is so much more than the polished piece we send out into the world. Itโ€™s an act of discovery, reflection, and growth. Writing isnโ€™t just about what we produceโ€”itโ€™s about the journey we take to get there.

This idea of writing to discover is at the heart of what makes the creative process so fulfilling. When we sit down with a blank page or screen, we may have only the faintest glimmer of an idea. Itโ€™s through the act of writingโ€”the messy, circuitous, sometimes frustrating actโ€”that we find clarity, have epiphanies, and learn not only about our subject but also about ourselves.

Writing as a Tool for Learning and Reflection

Writing is one of the most powerful tools we have for learning and reflection. When we write, weโ€™re forced to slow down and engage deeply with our thoughts. This deliberate act allows us to explore ideas, connect seemingly unrelated concepts, and arrive at insights we might not have discovered otherwise.

For students, this process is especially valuable. In an age where instant answers are just a Google search away, writing teaches patience and critical thinking. It encourages them to wrestle with complex ideas and come to their own conclusions, fostering a deeper understanding of the material. Writing to learn isnโ€™t about regurgitating facts; itโ€™s about grappling with them until they become meaningful.

Embracing the Struggle

Letโ€™s be honest: writing is hard. Itโ€™s messy, itโ€™s unpredictable, and it rarely goes as planned. But thatโ€™s exactly why itโ€™s so valuable. The struggle is where growth happens. When weโ€™re stuck, when we donโ€™t know what to say, when our ideas feel like an incoherent jumbleโ€”those are the moments when weโ€™re forced to dig deep and push through. And in doing so, we often discover something unexpected and profound.

As teachers, itโ€™s crucial to help students embrace this struggle. Too often, students are focused solely on the end result: the grade, the word count, the โ€œperfectโ€ essay. But if we can shift their mindset to see writing as a process of discovery, we can help them find joy and meaning in the act itself. The best writing doesnโ€™t come from avoiding the struggle; it comes from working through it.

Why Shortcuts Undermine the Process

In todayโ€™s world, shortcuts are everywhere. AI tools can generate essays, rephrase sentences, and even mimic a writerโ€™s voice. While these technologies can be helpful in certain contexts, they also risk undermining the very essence of writing. When we rely too heavily on shortcuts, we cheat ourselves out of the opportunity to think deeply, to wrestle with our ideas, and to grow as writers.

This isnโ€™t to say that AI tools have no place in the writing process. Used thoughtfully, they can assist with tasks like brainstorming or editing. But they should never replace the creative act of writing itself. For students especially, itโ€™s important to resist the temptation to outsource their thinking. Writing is about more than producing words on a page; itโ€™s about learning, reflecting, and discovering who they are as thinkers and creators.

Writing to Have Epiphanies

Some of the most rewarding moments in writing come when we have a sudden epiphanyโ€”when an idea clicks into place or we see a connection we hadnโ€™t noticed before. These moments canโ€™t be forced, and they certainly canโ€™t be generated by a machine. They arise organically, often when weโ€™re deep in the flow of writing, fully engaged with our thoughts.

For me, these moments are a reminder of why I write. Theyโ€™re a testament to the power of the processโ€”a process that is often messy, frustrating, and slow but ultimately transformative. And itโ€™s this transformative power that we, as teachers and writers, must nurture in ourselves and our students.

Encouraging Discovery Writing in the Classroom

So how can we foster this mindset of writing to discover in our classrooms? Here are a few strategies:

  1. Emphasize Process Over Product: Build time for brainstorming, drafting, and revising into your assignments. Celebrate progress and effort, not just the final submission.

  2. Incorporate Reflective Writing: Use journals, freewrites, and personal reflections to encourage students to explore their thoughts without worrying about perfection.

  3. Teach Writing as Thinking: Frame writing as a way to work through ideas, solve problems, and make connections. Encourage students to write even when theyโ€™re unsure of what they want to say.

  4. Model the Struggle: Share your own experiences with the challenges of writing. Let students see that struggle is a normal and necessary part of the process.

  5. Discuss the Role of AI Thoughtfully: Help students understand both the potential and the limitations of AI tools. Teach them to use technology as a support, not a substitute, for their own thinking and creativity.

Writing is a journey, not a destination. Itโ€™s about the process of discovering, learning, and growingโ€”a process that is deeply human and profoundly rewarding. As writers and teachers, we have the privilege of engaging with this process and helping others do the same. So letโ€™s embrace the messiness, celebrate the struggle, and remind ourselves that the true value of writing lies not in the product but in the act itself.

The Creator Mindset: Part I


Almost a year ago, I started writing about the Creator Mindset, both as a life philosophy and a course that I’m developing. I’ve spent the past six months exploring content creation resources, taking courses, reading books, and working to improve and expand my own brand and online presence, to great success. I am now starting to put it all together into what I hope is a dynamic and valuable course for content creators, particularly teachers and writers who seek to create and audience and sell valuable content to supplement their lives as teachers and writers (sadly, both of these professions are quite low-paying).

The basic idea is that anyone can become a sucessful content creator by focusing on creating VALUE, and also focusing on creating digital content that they love (because content creation is a hard slog, and you won’t succeed unless you love what you’re doing).

There are TEN basic steps to becoming a successful content creator:

  1. Create a polished website or social account that is your main account (mind is this Word Press blog)
  2. Create daily content for a targeted audience
  3. Connect with your audience and community
  4. Provide free products or consultations
  5. Find a simple process (you need a system to ease creation and publication)
  6. Develop your first “offer” (a product or service that you will sell)
  7. Use an existing platform (TpT, Fiverr, Gumroad, Udemy) or set up your own store
  8. Drive people to your new store by creating a sales funnel (more on how to do this in the course)
  9. Continue creating targeted content
  10. Expand to other platforms by breaking content into “bite-sized” pieces (YouTube shorts, Instagram Reels, Tik Tok videos, Pinterest Pins, etc.)

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